If there’s one thing that screams Portland, it’s the White Stag Sign. Sitting proudly at 70 NW Couch St, Portland, OR 97209, this neon beauty isn’t just a landmark—it’s a symbol of the city’s quirky charm and rich history. Originally erected in 1940 to advertise the White Satin Sugar Company, the sign has gone through its fair share of transformations, including stints as a holiday-themed stag and a shoutout to Made in Oregon. Today, it’s officially known as the “Portland Oregon” sign, lighting up the city’s skyline with undeniable flair and serving as a welcome mat for locals and visitors alike.

Located right at the entrance of Portland’s Old Town Chinatown, the White Stag Sign has become a photo-op magnet. Seriously, you can’t visit Portland without snagging a selfie here. The sign overlooks the Burnside Bridge, making it the perfect backdrop for capturing that iconic Portland vibe. And if you swing by during the holidays, you’ll see the stag rocking a bright red nose—a festive nod that never fails to spread cheer. It’s the kind of quirky detail that makes you fall in love with Portland’s offbeat personality.

But the White Stag Sign isn’t just about looking pretty; it’s also a gateway to some of the city’s coolest spots. Old Town Chinatown is packed with history, culture, and some of the best eats in town. Just steps away from the sign, you’ll find Voodoo Doughnut, a must-visit spot where the doughnuts are as colorful and creative as Portland itself. Whether you’re in the mood for a maple bacon bar or a sugary treat shaped like a voodoo doll, this place is guaranteed to satisfy your sweet tooth.

A short stroll from the sign takes you to the Portland Saturday Market, one of the largest arts-and-crafts markets in the U.S. It’s the perfect place to pick up unique souvenirs, from handmade jewelry to local artwork. Plus, the food carts here are a culinary adventure all on their own. You can feast on everything from authentic Thai to classic Portland fare like locally sourced burgers.

For a dose of nature, head over to Tom McCall Waterfront Park, just across the street from the sign. This riverside gem is a favorite for locals who love biking, jogging, or just soaking up the views of the Willamette River. In spring, the cherry blossoms here are absolutely stunning, drawing crowds who want to capture their beauty. And if you’re lucky enough to visit during one of Portland’s many festivals, the park comes alive with music, food, and fun vibes. The area surrounding the White Stag Sign is also rich in history. The nearby Oregon Maritime Museum gives you a peek into Portland’s past as a bustling river city. Or, you can explore the Shanghai Tunnels, which are said to have been used for smuggling and other clandestine activities in the late 19th century. It’s a spooky yet fascinating dive into Portland’s underground world.

The White Stag Sign isn’t just a neon masterpiece—it’s a gateway to everything that makes Portland so unique. Whether you’re a foodie, a history buff, or just someone who loves a good Instagram moment, this area has something for everyone. It’s a must-see for first-time visitors and a nostalgic spot for locals who can’t help but feel a little Portland pride every time they catch a glimpse of that glowing stag. Ready to explore Portland in style and comfort? Book a car with Voyagzen and make the journey as unforgettable as the destination. Visit Voyagzen or give us a call at +1 971-265-2388 to secure your rental today. With Voyagzen, your Portland adventure starts the moment you hit the road!